Commerce intelligence
that explains why.
SellFactory helps ecommerce sellers read performance, KPIs, channels and anomalies across their commerce data — and understand what is actually moving revenue and margin. Every number shows where it comes from.
The problem
Your commerce data is scattered — and hard to read
Sales, advertising and store performance live in different marketplaces, ecommerce backends and ad platforms. Reports pile up, but the questions stay open.
Data in silos
Marketplace, ecommerce, advertising and reporting tools each tell a partial story. Nobody joins them.
What moved revenue?
When a KPI shifts, it is hard to tell whether it was volume, price, mix, a channel, or simply a data gap.
Signal vs noise
Distinguishing a real signal from an insight from an action is manual, slow and error-prone.
The platform
One canonical view, built to be explained
SellFactory normalizes commerce data into a single canonical model, computes KPIs deterministically, and lets you investigate what changed — without guessing.
Bring your own accounts
Connect your commerce and advertising accounts through authorized, revocable integrations. You stay the owner of every connected account.
One shared vocabulary
Orders, products and customers from different channels normalized into a single, comparable model.
Deterministic metrics
Revenue, orders, average order value and per-channel breakdowns computed with fixed, auditable rules — no black-box scores.
The business at a glance
KPIs with period-over-period comparison, daily trends and a confidence indicator on every figure.
From "what" to "why"
Open a case on any KPI: evidence that cites its source, deterministic hypotheses, and a human-written conclusion. No automatic root cause.
Context that persists
Promotions, business rules and annotations give your metrics context; an alerting foundation surfaces what needs attention.
How it works
Deterministic-first, explainable by design
- Every KPI carries its derivation: formula, source tables, filters, date range and caveats.
- Comparisons and trends are computed by recalculation, not estimated — the same rule applies to every period.
- Confidence is expressed in clear bands with written reasons, never invented percentages.
- Investigations keep a frozen snapshot of the data as it was known when the case was opened.
Security & data
Multi-tenant isolation, enforced at the database
Security is a foundation, not a feature. These are measures that are implemented today in the platform.
Tenant isolation (RLS)
PostgreSQL Row-Level Security is enforced at runtime through a dedicated, non-owner database role — one tenant's data is not visible to another.
Encrypted credentials
Connected-account credentials are encrypted at rest (AES-256-GCM) and never stored or logged in plaintext.
Sessions & roles
Database-backed sessions with hashed tokens, role-based access control and audit logging on sensitive actions.
Marketplace integrations
Amazon and Shopify support — on the roadmap
Pricing
Plans tailored to your setup
SellFactory is in an early-access phase. Plans are personalized based on the channels and marketplaces you connect, data volumes and the level of support you need.
Custom plans on request
Tell us about your channels and volumes and we will prepare a proposal. Under our bring-your-own model, you connect your own commerce accounts and your own AI provider, so you keep control of those relationships and their costs.
Contact
Talk to us
Questions, an early-access request, or a security matter — reach us directly.
- g.contaldi@cgcomunicazioneglobale.com
- Product
- SellFactory
- Operated by
- CG Comunicazione Globale